CLEP Marketing

Answer: C - When developing a marketing strategy, the component of “place” is analyzed through location, inventory assortment, and market coverage. Market coverage is essential to determine how available a product or service can be made. Both location and inventory assortment are important to the “place” component of a strategy. A marketing strategy plan charts how products will be placed in retail locations, the type of inventory that will be available at those locations, and how reflective locations will be of desired market coverage.