CLEP Marketing

Category - International

International marketing of goods and services has burgeoned because of the opening of new markets across the globe. These markets have developed due to the following factors except
  1. Technological and communication advances
  2. Protectionism
  3. Increase in overall personal incomes
  4. Growth in middle class demographics
  5. Ease of goods transportation
Explanation
Answer: B - International marketing of goods and services has burgeoned because of the opening of new markets across the globe. These markets have developed due to the following factors except increase in trade barriers. It was, in fact, a reduction in trade barriers and the signing of trade agreements that have eased the movement of goods and services across borders. International marketing has also been eased by an increase in the personal incomes of individuals across demographics, especially a large growth in the middle class in large countries such as India and China. Rapid advances in communication have accelerated the opening of new markets across the globe.
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