CLEP Marketing

Category - Pricing

A local bank determines that many of its services have low customer engagement and interest, resulting in poor sales returns. Management gathers sales and marketing teams to determine the following service pricing strategy and determinants, which do not include
  1. Company conditions
  2. Stock market conditions
  3. Product condition
  4. Competition
  5. Market conditions
Explanation
Answer: B - A local bank determines that many of its services have low customer engagement and interest, resulting in poor sales returns. Management gathers sales and marketing teams to determine the following service pricing strategy and determinants, which do not include stock market conditions. Pricing determinants include conditions of the company, products, competition, and the market. For example, the size and market evolution of a company determine its pricing strategy. Similarly, the condition of the products as well as the competition determine how a company prices its products.
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