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CLEP Marketing

Category - Product Management

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Bella Cosmetics is a leader in the natural makeup portion of the industry. It is now experiencing increased competition in its ___________ stage of a product life cycle.

Maturity
Decline
Saturation
Introduction
Growth

Explanation

Answer: A - Bella Cosmetics is a leader in the natural makeup portion of the industry. It is now experiencing increased competition in its maturity stage of a product life cycle. In this stage, prices tend to decrease while sales volume increases due to the effect of competitors’ market penetration.

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