In Saudi Arabia, it is the female’s role to decide what kind of processed and packaged food is bought and consumed in the family, even when the males purchase the items. Thus, international marketers must engage in ____________ to promote their products.
Explanation
Answer: A - In Saudi Arabia, it is the female’s role to decide what kind of processed and packaged food is bought and consumed in the family, even when the males purchase the items. Thus, international marketers must engage in market segmentation to promote their products. Even in foreign countries and regions, marketers must understand their consumers and their behaviors. Market segmentation of foreign countries or cities allows for greater market penetration of a product or a service. People within a single country are different, and a marketer does not need all consumers in that country to have successful consumption of a product.
