CLEP Marketing

Category - Environment

In a merger between two competitive companies, the greatest challenge in adjusting the _________ environment was to integrate functional areas, such as top management, finance, manufacturing, and human resources.
  1. Internal
  2. External
  3. Cross-disciplinary
  4. Cross-departmental
  5. Integrative
Explanation
Answer: A - In a merger between two competitive companies, the greatest challenge in adjusting the internal environment was to integrate functional areas, such as top management, finance, manufacturing, and human resources. A company’s internal environment is based on the inner workings of its functional areas, such as management, finance, marketing, sales, and human resources. During a merger, the integration of two separate internal environments into a single one poses the challenge of seamless integration. If integrated poorly, there could be conflicts between professional and strategic plans and policies.
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