In an environmental analysis case study conducted by BigBoy Burgers, the company identified a number of challenges for which marketing initiative must be developed. The following are examples of such challenges except
Explanation
Answer: C - In an environmental analysis case study conducted by BigBoy Burgers, the company identified a number of challenges for which marketing initiative must be developed. The following are examples of such challenges except high ratings of food quality. An environmental analysis looks at the internal and external forces that influence a company’s position and offerings in the market. For example, BigBoy Burgers may be associated with older people and retirees, which makes younger customers unlikely to visit the restaurant. Similarly, a shift in the fast food industry to include healthier menus may make the company lag behind if it does not provide healthy options. Finally, poor reviews of customer service or food quality, as well as an outdated organizational image, can be discovered in an environmental analysis case study.
