_________________ is the graphic or print display, in at least two dimensions, of the location of brands, products, or groups of products to consumers.
Explanation
Answer: B - Perceptual mapping is the graphic or print display, in at least two dimensions, of the location of brands, products, or groups of products to consumers. Companies may use demographics information to construct these perceptual maps in order to determine consumer characteristics and their evaluation of a product or brand in relation to others. For example, a company may develop a matrix that shows the core characteristics (age, income, etc.) of consumers who purchase their high-end shoes and accessories. Once they have that information, the company can use it to enhance sales and target potential customers who may not purchase them due to incomplete perceptions of the products.
