Practice Quiz

CLEP Marketing

Category - Product Management

Start a Study Session Sign up for Question of the Day
In its product development and marketing process, Nike gathers individuals from different departments to form cross-functional teams to
  1. Develop products commercially
  2. Develop products simultaneously
  3. Develop products compartmentally
  4. Develop products sequentially
  5. Develop products chronologically
Explanation
Answer: B - In its product development and marketing process, Nike gathers individuals from different departments to form cross-functional teams to develop products simultaneously. Cross-functional teams bring together different functional expertise in the development of products. The benefit of cross-functional teams is that products are developed simultaneously given the availability of this expertise, which reduces both time and cost of development. Cross-functional teams may disband upon the end of the product development phase.
Was this helpful? Upvote!
Login to contribute your own answer or details
Start a Study Session Sign up for Question of the Day

Top questions

Related questions

Most popular on PracticeQuiz