In a vehicle show in New York City, BMW, Audi, and Mercedes were placed against one another in what is referred to as _____________.
Explanation
Answer: B - In a vehicle show in New York City, BMW, Audi, and Mercedes were placed against one another in what is referred to as competitor positioning. Competitor positioning is a positioning strategy that stresses the use of competitors to show the product in a favorable light. Typically, some products, such as luxury cars, are positioned directly against each other in a competition for the special consumer seeking one. The makers of BMW, Audi, and Mercedes are essentially competing for this consumer, who must be impressed with car specifications, such as speed, safety, and luxury offerings.
