Practice Quiz

CLEP Marketing

Category - Distribution

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Channel value proposition is a business model used by organizations to draw members of their desired business channels. ____________ is NOT one of the main components of the model.
  1. Logistics
  2. Growth
  3. Brand
  4. Return on capital
  5. Profitability
Explanation
Answer: A - Channel value proposition is a business model used by organizations to draw members of their desired business channels. Logistics is NOT one of the main components of the model. The success and profitability of channel members are important to a company when forming its distribution channel. Companies that are growing, possess solid brands, and have reported returns on capital are especially attractive in approaching for distribution channel designs.
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