CLEP Marketing

Category - Communications

High Seas Co., a fishing supplies company, commissions a marketing communications firm to explore the unique psychographic quality of their target audience. They are likely to describe this audience as
  1. Middle-aged fishers
  2. Elderly and retired
  3. Yuppie student
  4. Global explorer
  5. Fly-fishing enthusiasts
Explanation
Answer: E - High Seas Co., a fishing supplies company, commissions a marketing communications firm to explore the unique psychographic quality of their target audience. They are likely to describe this audience as fly-fishing enthusiasts. Psychographic segmentation goes beyond demographic information, which gathers such details as the age, economic ranking, and social class of a target audience. A psychographic profile provides information on attitude, a value, or a dedicated motivation to pursue interests. This company will likely generate most of its sales from fishing enthusiasts who continually engage in their hobby.
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