CLEP Marketing

Answer: E - MathHelp conducts a market survey to segment its student population by grade level in what is considered demographic segmentation. Market segmentation is based on a number of factors, including demographic, geographic, behavioral, and psychographic. Demographic segmentation can examine age, gender, education, income, occupation, and social class among others. MathHelp is conducting student population segmentation by grade, which may indicate that some grades would report greater tutorial needs than others. Those grades would provide the basis for increased service and product offerings by the company.