CLEP Marketing

Answer: B - Ethical considerations in marketing impact the individual consumer in the following ways except competitive pricing. Deceptive practices in pricing, packaging, and promotions often begin in the marketing process. For example, customers may be given promotional materials with sale prices on items that are not available so they will purchase higher-priced items. High-pressure retail selling is also an unethical practice, along with the promotion of products that are known to be unsafe or shoddy. Planned obsolescence is the practice of making products of limited benefit so that they become obsolete and the customer must purchase the latest or improved versions.