CLEP Marketing

Answer: A - “Elderly male” would not be labeled a microtrend niche group. According to Mark Penn’s division of Americans into niche groups, the country’s population can be divided into hundreds of subgroups, or niches, based on unique designations, many of which are socially and culturally new. For instance, troubled teen is a socio-psychological term that refers to adolescents facing social or psychological problems. Similarly, a freelance worker or a stay-at-home mom is a niche within a niche (worker and mom, respectively). Elderly male would not be labeled a niche but would be a larger segment based on personal attributes.