In Japan, business professionals bow slightly to greet one another, while in Saudi Arabia, business professionals customarily kiss or touch one another on the shoulder. These interactions are examples of ______________.
Explanation
Answer: B - In Japan, business professionals bow slightly to greet one another, while in Saudi Arabia, business professionals customarily kiss or touch one another on the shoulder. These interactions are examples of non-verbal communication. According to psychologists, much of our interpersonal communication is based on non-verbal communication. Through gestures, handshakes, and facial expressions, people express themselves through their body language. Non-verbal communication is an important component of cultural sensitization, which is central to international marketing. Marketing professionals should study a country’s non-verbal communication to make sure that it is conveyed in marketing messages and campaigns.
