CLEP Marketing

Category - Product Management

In recent health department initiatives, companies have been required to list the saturated fat content of their processed food items in what is termed ____________.
  1. Awareness raising
  2. Health promotion labeling
  3. Informational labeling
  4. Uniform labeling
  5. Universal product coding
Explanation
Answer: C - In recent health department initiatives, companies have been required to list the saturated fat content of their processed food items in what is termed informational labeling. Informational labeling is a variant of product labeling that is designed to help consumers make better product choices. Government legislation to promote consumer information disclosure requires information about food components to be labeled fully and clearly on packaging. This disclosure also reduces the risk of dissatisfaction following a purchase.
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