As global economic competition and engagement increase, international marketing remains a challenge. Companies use the following strategies to conduct international marketing except
Explanation
Answer: C - As global economic competition and engagement increase, international marketing remains a challenge. Companies use the following strategies to conduct international marketing except increasing tariff payments. Increasing tariff payments on goods is considered a punitive action that reduces the likelihood of trade between companies. When countries engage in international marketing, they are essentially allowing company products and services to be presented to people in different cultures and with different languages. To do so, they must facilitate trade through the issuance of licensing agreements and by allowing cross-border ventures, imports, and exports.
