CLEP Marketing

Answer: E - Alcone Manufacturing’s mission statement states that all its products are specifically designed to be biodegradable. This type of enlightened marketing is also referred to as sense-of-mission marketing. Sense-of-mission marketing holds that companies and corporations should define their organizational missions in broader societal terms. In this example, Alcone Manufacturing is defining its products’ attributes in terms of broader environmental concerns. Sense-of-mission marketing promotes a company’s corporate responsibility as part of its products’ promotions.