Global marketing communications is now a necessity, especially given the prevalence of __________ companies that operate in different markets.
Explanation
Answer: C - Global marketing communications is now a necessity, especially given the prevalence of multinational companies that operate in different markets. Multinational companies operate across a number of overseas markets, usually through local agents. These companies are often directly engaged in coordinating their marketing communications across the different markets. However, the actual marketing campaigns are often developed by local offices, as they are more aware of a country’s unique cultural, social, and economic conditions.
