CLEP Marketing

Category - Research

Albatross Construction conducts preliminary interviews with suppliers, distributors, and consumers before devising a research plan. This is an example of __________ research.
  1. Inferential
  2. Mixed methods
  3. Quantitative
  4. Conclusive
  5. Exploratory
Explanation
Answer: E - Albatross Construction conducts preliminary interviews with suppliers, distributors, and consumers before devising a research plan. This is an example of exploratory research. Exploratory research is an initial step undertaken before a larger, more comprehensive research plan is developed. The goal of exploratory research is to gain insights and develop research questions that can be asked in further research plans. Albatross Construction, in this case, may wish to gain early impressions from suppliers and distributors about possible problems and challenges in their business interactions.
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