CLEP Marketing

Answer: C - Gadget Geeks is a group of consumers who are first in line with the use of new technological innovations. They may also be referred to as early adopters. Marketers divide consumers of innovative products into five groups: innovators, early adopters, early majority, late majority, and laggards. The differences among the groups concern when they adopt innovative products. Early adopters tend to be individuals who are technologically savvy and appreciate the fine details in development. They are also considered to be visionaries, who are aware of developments months before they become available on the market.