According to marketing research, the more ___________ an advertisement is with consumers’ values and outlook, the more likely they are to engage the message.
Explanation
Answer: D - According to marketing research, the more compatible an advertisement is with consumers’ values and outlook, the more likely they are to engage the message. Marketers segment a population of consumers according to what research reveals about their values, lifestyles, and outlook on life. With this information, marketers develop advertisements with messages that are compatible with these values and outlooks on life. The more compatible a message is with the values of a consumer, the more likely that the consumer will engage the message, gain awareness of the product, and make a purchasing judgment.
