CLEP Marketing

Answer: A - A medical sales consultant is visiting a health and beauty spa; however, the consultant had not learned enough about the main offering of the spa, which is facial skin rejuvenation. The consultant has skipped the important step of approach. Before making a sales call, it is important to learn as much as possible about the company. Learning about this company’s main offering of facial skin rejuvenation would be instrumental for tailoring the sales pitch to the company. This specific targeting of the company’s strength promotes the consultants’ products and is more likely to convert to sales.