CLEP Marketing

Answer: E - Marketing environment is the combination of actors and forces outside marketing that impact marketing strategists’ and managers’ ability to build and keep successful relationships with desired customers. Within this environment, there is a microenvironment with forces that are close to the organization, such as its internal finances, suppliers, and customers. Also present is a macro environment, which includes the larger societal effects, such as political, technological, cultural, and economic forces that impact an organization.