A _____________ is a framework for collecting, managing, and structuring information gathered regularly from sources internal and external to the organization.
Explanation
Answer: D - A Marketing Information System is a framework for collecting, managing, and structuring information gathered regularly from sources internal and external to the organization. This system, also referred to as MIS, provides a stream of information on a day-to-day basis that is critical to marketing decision making. This stream of information can be about goods pricing, competition updates, sales data, and advertising expenditures. An MIS allows a company to maintain a competitive edge and adjust its marketing activities to market changes and competitors’ strategies.
