Practice Quiz

CLEP Marketing

Category - Distribution

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In a ______________ marketing system, two or more companies at a channel level join together to increase coverage.
  1. Horizontal
  2. Hybrid
  3. Vertical
  4. Contractual
  5. Corporate
Explanation
Answer: A - In a horizontal marketing system, two or more companies at a channel level join together to increase coverage. An example of this would be H&R locating branches in heavy traffic shopping centers. Another example is the presence of bank branches in grocery stores. The co-presence of the companies at the same channel offers an increased coverage for both.
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