Practice Quiz

CLEP Principles of Marketing Exam Prep - Question List

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41.
In almost all businesses, managers view which of the following personal attributes as most important in an applicant for an entry-level position?
  1. An analytical mind.
  2. Reliability
  3. An extroverted disposition.
  4. Humor
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42.
Variation in the cost of living among geographic areas is influenced primarily by differences in the cost of:
  1. Transportation.
  2. Food.
  3. Health care.
  4. Housing.
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43.
A consumer would best be able to evaluate which of the following advertising claims?
  1. Ridge Line boots will last a lifetime and keep your feet warm and dry, no matter where you wander.
  2. Willie's Wheat Crunchies cereal has the nutrition moms love and the taste kids prefer.
  3. The High Gear delivers ten standard safety features and the best gas mileage of any small pick-up truck.
  4. Bahama Breeze soft drinks will give you the taste of the tropics in every bottle.
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44.
In the service industry, simulation software is often used to:
  1. Determine how changing a company's costs affects its profitability.
  2. Create training programs for employees.
  3. Capture and analyze real-time sales data.
  4. Exchange information between satellite offices.
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45.
Which of the following is the best definition of cultural stereotyping?
  1. Perceiving another culture to be more homogeneous than it really is
  2. Interpreting the actions of people from other cultures based on one's own cultural experiences
  3. Believing that one's own culture is superior to any other culture
  4. Interpreting people's actions based only on situational context rather than cultural considerations
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