Practice Quiz

CLEP Principles of Marketing Exam Prep - Question List

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21. A company striving for marketing citizenship will
  1. Expand its operations in international markets
  2. Limit its employees to documented citizens
  3. Limit office politics in the organization
  4. Promote environmental consciousness
  5. Conduct regular environmental scans
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22. In a merger between two competitive companies, the greatest challenge in adjusting the _________ environment was to integrate functional areas, such as top management, finance, manufacturing, and human resources.
  1. Internal
  2. External
  3. Cross-disciplinary
  4. Cross-departmental
  5. Integrative
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23. Mabel Realtors has a small but dedicated team of sales and marketing researchers who track and analyze company sales and promotions figures. This team is an example of __________.
  1. Horizontal marketing research
  2. External research team
  3. In-house marketing research
  4. Seconded research team
  5. Outsourced marketing research
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24. Marketers conduct SWOT analysis to assess an organization’s
  1. Strengths, Workable competition, Opportunities, Trade capabilities
  2. Selling power, Weaknesses, Organizational markets, Threats
  3. Selling power, Workable competition, Opportunities, Trade capabilities
  4. Strengths, Weaknesses, Organizational markets, Threats
  5. Strengths, Weaknesses, Opportunities, Threats
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25. Marketers realize that price markups are not desirable because
  1. They flatten pricing differences among retailers
  2. They reduce the profit margin for sellers
  3. They reduce the range of products available
  4. They promote consumer resentment at increased prices
  5. They ignore consumer demand
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