Practice Quiz

CLEP Principles of Marketing Exam Prep - Question List

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36.
Marketers at a company would be most likely to offer product discounts to customers under which of the following circumstances?
  1. The product has little competition in its market from other products.
  2. Development and production costs for the product are high.
  3. A market differentiation strategy is used to market the product.
  4. The company has high inventories of the product.
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37.
Which of the following is the best example of marketers in a company using a "push" strategy of marketing for breakfast cereal?
  1. Including a toy in the company's brands that are marketed to children.
  2. Placing coupons for the company's brands in newspaper inserts.
  3. Advertising the company's brands on popular television shows.
  4. Convincing retailers to provide more shelf space for the company's brands.
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38.
A company would be most likely to use a price-skimming strategy for a product in which prices are set high to maximize profits when:
  1. A product's sales have declined as it nears the end of its life cycle.
  2. The company is trying to capture market share for the product in a highly competitive market.
  3. A newly introduced product is popular and has little competition.
  4. The company wishes to recoup costs associated with a failed product that will soon be pulled from the market.
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39.
A company that makes fishing rods and other angling equipment is setting up a web site to market its products online. In designing the web site, it would be most important to:
  1. Maximize the use of state-of-the-art graphics in the site.
  2. Minimize the complexity of navigating the site.
  3. Maximize the interactive capability of the site.
  4. Minimize the number of links provided by the site.
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40.
In Internet marketing, affiliate programs are most similar to which of the following marketing strategies?
  1. Loss leaders.
  2. Word-of-mouth referrals.
  3. Subscription services.
  4. Point-of-sale marketing.
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