Practice Quiz

CLEP Principles of Marketing Exam Prep - Question List

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6. In Saudi Arabia, it is the female’s role to decide what kind of processed and packaged food is bought and consumed in the family, even when the males purchase the items. Thus, international marketers must engage in ____________ to promote their products.
  1. Market segmentation
  2. Marketing mix
  3. Role differentiation
  4. Ethno-diffusion
  5. Cultural sensitization
See answer
7. In an affluent district populated largely by young professionals, drinking expensive lattes regularly is considered a ______________ force.
  1. Behavioral
  2. Consumerist
  3. Sociocultural
  4. Niche buying
  5. Self-regulatory
See answer
8. All of these components are parts of a Marketing Plan except:
  1. Environmental/Situational analysis
  2. Marketing objectives and strategy
  3. Financial analysis
  4. Risk management analysis
  5. Executive summary
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9. The most effective marketing communications tool to move a consumer from brand unawareness to awareness is __________.
  1. Celebrity endorsement
  2. Product placement
  3. Mass media
  4. Large-scale events
  5. Online presence
See answer
10. A _______________ is the exclusive right held by companies to use a brand or a portion of a brand.
  1. Brand promise
  2. Copyright
  3. Brand value
  4. Brand symbol
  5. Co-branding
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