Practice Quiz

CLEP Principles of Marketing Exam Prep - Question List

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26.
Kotler has identified four main positioning errors.  Which one is not one of them?
  1. Underpricing
  2. Underpositioning
  3. Overpositioning
  4. Confused positioning
  5. Doubtful positioning
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27. A marketing team proposes that an accessories’ line producer ask corporate members to promote the line to consumers. In this _______ strategy, current customers are the target of promotions.
  1. Induction
  2. Push-Pull Mixed
  3. Pull
  4. Push
  5. Generalized
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28. Colgate marketing managers have decided to reduce the segmentation of their White Plus and White Only brands of whitening toothpastes to curb the risk of _______________.
  1. Consumer confusion
  2. Cannibalization
  3. Sales run-off
  4. Oversaturation
  5. Underdevelopment
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29. Hilroy advertises its notebook and calendar products before fall school entrances and at the end of a calendar year. This is an example of _______.
  1. Seasonal advertising
  2. Educational scheduling
  3. Competitive advertising
  4. Biannual scheduling
  5. Annual planning
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30. Marketing applications in e-commerce have been most affected by a paradigm shift from “Selling the brand” to ____________.
  1. “Selling multiple brands”
  2. “Managing the consumer”
  3. “Selling the promise of a lifestyle”
  4. “Managing product diversity”
  5. “Managing brand complexity”
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