CLEP Principles of Marketing Exam Prep

Category - Business Operations

In the service industry, simulation software is often used to:
  1. Determine how changing a company's costs affects its profitability.
  2. Create training programs for employees.
  3. Capture and analyze real-time sales data.
  4. Exchange information between satellite offices.
Explanation
Correct Response: B. Simulation software models real world situations and offers a realistic training experience. The service industry often uses simulation as part of training programs. The simulation may involve 3D graphics, multimedia, interactive features, and realistic situations that an employee is likely to encounter. Analyzing how costs affect profitability would be more appropriate for spreadsheet or accounting software (A). Capturing and analyzing real-time sales data would involve database software and its associated features (C). Exchanging information between satellite offices would involve setting up a wide-area-network (WAN), or other type of network (D).
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