CLEP Principles of Marketing Exam Prep

Category - Business Operations

Which of the following is the best definition of cultural stereotyping?
  1. Perceiving another culture to be more homogeneous than it really is
  2. Interpreting the actions of people from other cultures based on one's own cultural experiences
  3. Believing that one's own culture is superior to any other culture
  4. Interpreting people's actions based only on situational context rather than cultural considerations
Explanation
Correct Response: A. To stereotype is to assume that all people from a particular group have the same characteristics. Cultural stereotyping involves perceiving all the people from a single culture to be more alike, or homogenous, than they actually are. Interpreting the actions of people from other cultures based on one's own cultural experiences is ethnocentrism, which is different from stereotyping (B). The belief that one's own culture is superior to any other culture is cultural superiority, sometime called cultural imperialism; cultural superiority is similar to ethnocentrism (C). Interpreting people's actions based only on situational context rather than cultural considerations is the opposite of stereotyping (D). 
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