CLEP Marketing

Answer: B - The introduction of Apple’s iPad has demonstrated an exponential diffusion curve, which means a rapid initial growth. An exponential diffusion curve, in contrast to an S-shaped one, shows that a product has an initial rapid growth upon introduction to the market. This rapid uptake of the product into the market slows down with each additional time period. Marketers are often interested in finding out how to increase the market’s adoption of the product at a sustainably high rate.