CLEP Marketing

Answer: D - Product positioning abroad depends on price strategy, communication strategy, and differentiation strategy. International marketing companies must manage brand and product perceptions in different countries. Products may not have the same level of acceptance and preference in all countries in which they are sold. To improve consumer perception of these products, marketing firms must devise a price strategy as well as a promotions and advertising communication strategy that are appropriate to the country. Marketing firms must also differentiate products in foreign markets from local offerings and other competitors’ products.