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CLEP Marketing

Category - Product Management

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An educational software company is launching its high school SAT support program through a number of channels using ___________ advertising.

Persuasive
Reminder
Informative
Introductory
Educational

Explanation

Answer: C - An educational software company is launching its high school SAT support program through a number of channels using informative advertising. Informative advertising promotes initial demand for a product, often in a new setting or for the launch of a new product. Consumers are given product announcements that provide descriptive information.

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CLEP Marketing

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CLEP Marketing

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