CLEP Marketing

Answer: C - United Airlines offers a new price on all its continental United States flights departing on Tuesday and Wednesday. This price is only available to clients who purchase their tickets from an online vendor in what is termed Internet pricing. Internet pricing is a strategy deployed by companies to offer prices that are different on an Internet website than through a store or a dedicated agent. The goal of selling their online tickets cheaper than other sales outlets is to allow United Airlines to boost online sales and offer convenience purchasing. The benefit of this strategy is to increase profits by shifting sales to a venue that has fewer costs (such as employees and brick-and-mortar expenses).