CLEP Marketing

Answer: D - Organizational consumers purchase goods and services to resell to fulfill the needs of individual customers or other organizations, to produce other goods or services, and to manage the organization’s operations. For example, an organizational consumer such as a McDonald’s restaurant would purchase goods, such as frozen meat patties and vegetables, to make its sandwiches. The restaurant would also purchase furniture and equipment to facilitate its operations. Choice D is the correct answer to this question because it is individual consumers (not organizational ones) who purchase goods and services to satisfy their personal needs.