CLEP Marketing

Answer: C - Non-profit organizations must manage their identities for many of the same reasons that private companies do. The following are drivers of organizational identity management except a shift to profit status. Non-profit organizations must manage their identities through a mix of branding actions, such as logos, slogans, and program names. Identity management is done for a number of reasons, including weak loyalty or a change in organizational structure, such as the hiring of new board members. Other reasons include the updating of inconsistent or outdated images, and entry into new markets, such as opening branches in new cities.