Practice Quiz

CLEP Marketing

Category - Strategy

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A national company expanded its frozen dinners product offering, which resulted in its gaining large accounts across the country. To deal with this complexity, the company resorts to ______ to manage the accounts.
  1. Cross-functional teams
  2. Team selling
  3. Cross-disciplinary teams
  4. Telemarketing
  5. Online selling
Explanation
Answer: B - A national company expanded its frozen dinners product offering, which resulted in its gaining large accounts across the country. To deal with this complexity, the company resorts to team selling to manage the accounts. This company would assemble individuals from different divisions to form selling teams. The goal of selling teams is to manage large accounts, which are often complex and multifaceted. Teams may include sales and marketing individuals in addition to technical and management ones.
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