CLEP Marketing

Answer: E -Jake is tasked with presenting his new idea at a sales and marketing team meeting, only he is asked to expand it and use consumer terms as a product concept. A product concept is a way to package a new idea by phrasing it using consumer terms. Examples of such terms are consumer characteristics, behaviors, and decision-making processes. The goal of a product concept is to take a skeleton (a new idea) and expand upon it by relating it to target consumers.