CLEP Marketing

Answer: B - A clothing retail company works with a local freelance reporter to develop a feel-good story about the company’s support of a local high school. This is a form of public relations. Companies often use public relations approaches, such as the support of local non-profit organizations and charities, to gain exposure and develop brand recognition. Part of this public relations campaign is coverage through the media, often local, and feel-good stories. Public relations campaigns often work in conjunction with other advertising and sales campaigns.