CLEP Marketing

Answer: D - Marketing Information Systems fulfill a number of functions in an organization under the following subheadings except point of sale systems. Control systems allow an evaluation of current marketing activities and how they match strategic plans. Monitoring systems provide continuous input from the external environment, including competitors’ marketing activities and shifts in the markets. Research systems provide business analytics and synthesized data information to management to make effective marketing decisions. Finally, planning systems gather and organize information on sales, competition, and other factors necessary to construct marketing plans.