CLEP Marketing

Answer: A - Marketers in an organization must deal with the following potential problems with a marketing information system except reliable internal and external sources. Ill-defined needs from managers and marketers make an information system inefficient, as data gathered may not address real organizational needs. Inconsistent or poor quality data is also a problem with an information system because when analyzed it does not lead to usable output in marketing decisions to be made. Finally, technical problems, such as hardware problems or inadequate training of users, threaten the efficient use of a marketing information system.