Practice Quiz

CLEP Marketing

Category - Product Management

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A new touch pad producer’s advertising campaign emphasizes capacity, software, and integrated capabilities. The campaign is using ________.
  1. Technological wizardry
  2. Rational appeal
  3. Emotional appeal
  4. Advancement appeal
  5. Ethical appeal
Explanation
Answer: B - A new touch pad producer’s advertising campaign emphasizes capacity, software, and integrated capabilities. The campaign is using rational appeal. In a rational appeal, a product’s technical specifications and performance are emphasized. The consumer is encouraged to make a purchasing decision based on these specifications.
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