CLEP Marketing

Category - Distribution

Manufacturers or producers of common goods, such as basic supplies, snacks, magazines, and alcoholic beverages, depend on _________ distribution.
  1. Inclusive
  2. Specialized
  3. Exclusive
  4. Intensive
  5. None of the above
Explanation
Answer: D - Manufacturers or producers of common goods, such as basic supplies, snacks, magazines, and alcoholic beverages, depend on intensive distribution. Intensive distribution includes numerous intermediaries, which make certain that these common goods are available in most outlets. Due to the nature of continuous movement of goods and products from manufacturers to outlets, this type of distribution offers the most cost-effective type of distribution.
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