____________ is a powerful example of integrated marketing communications that combines entertainment, marketing, and advertising.
Explanation
Answer: A - Sponsorship is a powerful example of integrated marketing communications that combines entertainment, marketing, and advertising. For example, Coke supports many performing arts festivals in their print and online advertising campaigns. The association of a product brand with an entertainment product has become the norm in promoting many sports and arts activities. Beyond the strong capability to reach wide audiences, sponsorship allows a company to spend a fraction of the cost it would have otherwise spent, due to the sharing of venues.
