CLEP Marketing

Answer: E - The furniture market responds to the needs of customers in producing different lines, such as classic, modern, and versatile furnishing. This is referred to as a heterogeneous market. A heterogeneous market is one that is made up of individuals and organizations with diverse needs and wants. Segmentation in such a market allows marketers to design marketing mixes, which are tailored to match the needs of customers in each segment. Individuals and organizations in these segments will share similar characteristics and purchasing attitudes and behaviors.