CLEP Marketing

Category - Product Management

A marketing team proposes that an accessories’ line producer ask corporate members to promote the line to consumers. In this _______ strategy, current customers are the target of promotions.
  1. Induction
  2. Push-Pull Mixed
  3. Pull
  4. Push
  5. Generalized
Explanation
Answer: D - A marketing team proposes that an accessories’ line producer ask corporate members to promote the line to consumers. In this push strategy, current customers are the target of promotions. This strategy costs less than a pull strategy, although production decisions based on it are often long-term ones.
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